One can argue Netflix’s legal department is demonstrating some creativity there but it’s kind of tough get past the fact that copyright law is used specifically against negative public commenting.
Their lawyers don’t run on empty stomachs of course.
This is Disney project. Hugely impressive and just as horrifying if we let our imaginations run wild just a little bit.
This is the kind of PR play I vehemently object to. It’s not secret that Microsoft and Ubisoft have made some kind of deal revolving around the promotion and the launch of Assassin’s Creed Valhalla, especially as it coincides with the launch of Xbox Series X|S. These things happen, it’s all OK, no objections there.
A platform holder’s official blog claiming some kind of content coverage exclusivity, as if it’s just another news outlet (it’s not) annoys me to no end. Microsoft is paying for this kind of exclusivity. This isn’t how media outlets work. Using wording that implies this is just like an outlet exclusivity is —to put it mildly— disingenuous.
And yet, that’s not all. The part of the game that’s described, in the most promo-y way possible of course, in this article was under embargo for all media with review copies. Xbox Wire, due to the aforementioned deal, got to share this a day before the (actual) media embargo lifted. So media around the world had access to the actual game and had to wait 24 hours more to share impressions, not because of a media deal, not because some outlet got a major comms win, no. Only for a blog which raison d’ etre is promotion to get first crack, while also pretending its function is similar to a news outlet’s.
This kind of thing has happened before with different companies (I’m looking at you The Last Of Us Part II first impressions NDA) and will happen again. Somehow having a company blog not pretend it’s doing actual editorial work is too much to ask these days.