On Twitter, multiple content creators have criticized Twitch for muting the audio or issuing DMCAs on their videos for sounds such as grandfather clock chimes, bird and insect noises, police sirens, and wind.
Gone with the wind then.
The company hadn’t given streamers the tools to make any other choice; they couldn’t see which clips and videos might contain infringing music or which videos Twitch had already deleted. And once the grace period was over, streamers would again be subject to Twitch’s policy around its copyright enforcement. “Three strikes and your channel’s gone,” Stark says.
The Verge’s piece functions as a good encapsulation of the overall issue, a nice way to get up to speed.
No company acts like this when in a bind thinking there will be no backlash. At the same time, no company should ignore an issue for so long acting this way is the only legally non-catastrophic approach. It’s also a reminder that “creators” (don’t get me started on nomenclature) are expendable when caught between Amazon and the music industry. There’s no easy way out of this. RIAA aside that is. They sound like they’re having a riot.
Moves such as this always find me skeptical. On the one hand, I understand that the Rewind video acts as a celebration of everything that took the platform and, —by extension— the world, by storm. So, yes, celebrating a year that stigmatised forever by a pandemic, a worldwide human experience that no one can escape or ignore may seem unfortunate a choice.
On the other hand people everywhere might as well need a reminder 2020 also brought happy moments everywhere in the world. Death and disease never really take a break, it’s just that their scale fluctuates. I’d argue in a difficult year a reminder of the happier moments that might have receded deep into memory already can be cathartic. People are like that. Look at the games industry. It’s making money hand over fist as people stay inside and try to stay connected, have fun, entertain themselves. Does that make them insensitive? I don’t think so. Just human and, honestly, pragmatic.
We’re resilient. Isn’t that something to celebrate in 2020?
So we were actually separated, and even like our marketing team was moved out. This took what was the cohesive team under Don and split it up into three, still with the goal of us shipping this console with games, and it was difficult. I don’t think it was the best move for stability of our launch, but kudos to Marc and everybody: We got it done and we launched the Xbox One mostly on time. I’d say there were some of the parts of the platform that weren’t completely done when we launched, but kudos to the team [for doing what they could].
It’s easy to always assume a huge company always gets its act together by default and that every move that goes well or not so well was birthed with conscious intent. That’s not really how reality works though which is why I appreciate it when executives are quite open discussing awkward moments of their company’s history, especially as such openness is anything but the norm. I doubly enjoy executives that can hold a conversation without making me wonder how they managed to pass the CAPTCHA check. Phil Spencer is the only “platform boss” in the games industry that feels able to consistently hit a nice mix of purposefulness, understanding and sincerity.
The article is paywalled (there’s a very easy workaround you’ll have to find for yourselves) but definitely worth a read. That said there are bits of info in there I’d like to highlight and present neatly.
- Gaming (27% of revenue, 42% of operating income)
- Electronics (20% and 8% respectively)
- Image sensor business
- Financial services
- Sony Music
- Sony Pictures
Divisions are listed based on their contribution to Sony’s total revenue, not operating income. It’s easy to see this list and realise Sony isn’t the consumer electronics Sony many may still think it to be. Based on revenue contribution we can’t even consider Sony a predominately entertainment company. Sure, Sony management is in the process of turning it into one thought I’d say this mostly implies games will be the form of entertainment the focus will be on.
One way or the other, both in revenue share and operating income contribution share, one can’t escape the idea that Sony is the PlayStation company, first and foremost. It’s best to keep that in mind whenever anyone puts the company’s moves under the microscope.