That means it won’t run ads on any video that contains inappropriate language, violence, inflammatory and sexual content, drug-related and firearm-related content, as well as anything that incites hatred against individuals or groups of people based on their religion, sexuality and gender identity, among others.
In other words, if you want to be sure that YouTube won’t use your content to show ads without your consent, you must at least use some inappropriate language. I get that YouTube is essentially a free service anyone can use and ads bring in revenue. But YouTube unilaterally reserving the right to profit of someone else’s content, without compensation and regardless of whether a producer wants any ads at all showing along content isn’t the very best of looks.
At best this is a way for Alphabet to strengthen itself as privacy probes, restrictions and other revolutions of our online fates forces the group to adjust. At worst, it’s a cash grab just because it can be done.
I’ll leave this to you with some financial information for context.
YouTube ad revenue by year:
2017: $8.15 billion
2018: $11.15 billion
2019: $15.1 billion ($10.7 billion of which was profit)
2020: We’ll know when it’s time but I bet people staying inside more than ever in 2020 can’t have hurt.
Click the link, take a look at the accompanying picture. Microsoft’s deal with Ubisoft concerning Assassin’s Creed Valhalla is so far-reaching, the game is practically being pushed through any other third-party promo Redmond sets up for the benefit of Xbox.
Like a book club, but for games, each week we’ll feature a game for Game Club members to play, share, and discuss. The best part is that it’s all powered by Xbox Game Pass for Console and PC, so if you are subscribed to Xbox Game Pass Ultimate, you’ll have access to all of the featured games.
Personally, I can’t bring myself to care over something like this but this only stands to reason as I’m not what you call a “people person”. I do find the move interesting business and PR wise though. If you care enough to be part of this, the club itself is a reason to pay for Xbox Game Pass. This way you always have access to any game that’s picked as a discussion topic.
What’s more, Microsoft has another way to highlight its own productions but also third-party products. Publishers can only see this as another benefit of having product in Xbox Game Pass, since this club is basically a free promotion of their own games.
I’m not at all equipped to bet on whether this has any legs to stand on in the long run. Regardless, it’s evident to me that Microsoft stays aggressive with promoting Xbox Game Pass, essentially always on the lookout for a new way to lure anyone and anything to its subscription service.
I touched upon the first act of this drama a couple of weeks ago and I’m happy to see that mess was resolved quickly thanks to a swift and well-prepared intervention by the EFF, one that speaks to an army of overenthusiastic execs and/or lawyers from the music industry and whatnot in a language they’re so fond of: the law.
What I appreciate even more than the EFF dismantling a facetious legal argument is the fact that GitHub (which is now part of Microsoft, lest we forget) went ahead and created a fund to help other developers deal with DMCA takedown requests. This is very important as a small business usually can’t afford to take up a whole industry for long enough to show a takedown request lacks merit. Without support, they have no choice but to submit to pressure regardless of whether they should or not.
Well done EFF. Well done GitHub.